Radio Heatwave Talkshow
In year 1, I auditioned and got into Radio Heatwave, Ngee Ann Polytechnic's campus radio. This gave me a chance to be an entertainer and do a talkshow as a Radio DJ. This experience made learn how to interact & engage with an audience.
Radio Heatwave Interviews
In my time as a Radio Heatwave DJ, I also learnt how to conduct interviews with guests and keep it interesting for the viewers and the interviewee. I learnt the proper etiquette which has helped me be more confident in conducting interviews now.
Lifestyle Leeways
This is an episode from a talkshow assignment which I named "Lifestyle Leeways". This show basically covers food 'lobangs', recipes, current affairs catered for teen audiences. I wrote this script myself & produced it on my own too. I had so much fun in creating my own short radio segment that targets people my age!
Video editing
Seoulmate Food Review
This was for my video editing module where we had to do a food review. My partner and I were assigned Korean Food which made it fun as we both initially had interests in Korean culture already. We scripted, filmed, voiced and produced this on our own. Hope you enjoy viewing it as much as I had fun making it!
My Editing Channel
I'm a huge KPOP fan specifically of NCT! I decided to open a YouTube channel where I upload edits of the members. This is also where I track my video editing progress. I wanted to improve on my editing skills while doing it for something I love.
TikTok Videos
Here is an example of a TikTok video I edited during my time at HalalTrip. This was for a Swensen's media invite! I filmed, edited and published this video onto HalalTrip's TikTok account where it reached around 3K impressions!
Design collaterals
i've made
Design is my passion. I love creating digital graphics in my spare time. Below is a compilation of graphics I've done for clients, work, school modules and as my hobby. I am proficient in many softwares such as Adobe Photoshop & Illustrator, Canva and Figma. I can adopt many different styles and love thinking outside the box when it comes to design.
MArketing
& Event management
Advertising
Here is a mock-up ad I did using Photoshop to promote Neutrogena's latest launch of micellar waters. My team developed a campaign to promote the launch of their micellar water. I used these elements which embodies Neutrogena's brand of effective and gentle skincare that helps everyone. It was fun inventing this ad as I use Neutrogena myself!
Digital Marketing
These are mock-up posts that me and my team made. The client was 'Crtl Alt Del SG' and we created a campaign called #ISayYesTo which encourages youths to de-stress in healthier ways than nicotine/tobacco-related. The bright colours are according to the client's brand colours with an enticing caption and call-to-action activity to attract youths to participate.
Digital Marketing
This is my most recent stint in digital marketing. I was the social media manager for Radio Heatwave (RHW) , Ngee Ann's campus radio station. The picture on the left shows collaterals I designed and uploaded onto the feed. Radio Heatwave's target demographic are youths so I had to incorporate Y2K themes as that's trendy among youths. I'm proud of the work I did as it suits RHW's brand. On the right picture, it shows how much I helped in boosting RHW's brand presence online. The insights jumped in 136% during my internship period.
Digital Marketing
I was the social media manager for both HalalTrip and CrescentRating, as they are sister companies. These pictures show the collaterals I created for CrescentRating and HalalTrip respectively. I had fun managing the online brand presence for two companies although it was definitely challenging. This trained my flexibility and I had to adapt to changes quickly as the media industry is really fast-paced.
Event Management
This was the event management and marketing mentorship I joined, which was organised by Scape. The client was Mobile Legends Bang Bang, which is a popular mobile game among youths. I had to present to a panel of judges which included the sponsors for the event such as Monster Energy. I learnt a lot of valuable industry knowledge from this competition such as digital marketing, event management and more.
